Overview
Goals
This project involved the strategic rebrand of the Florida only non-profit, Step Up For Students, shifting its visual identity to better reflect its central mission of providing financial support for children's academics. Their immense commitment to equipping struggling families with the tools for a positive academic trajectory makes them one of the leading NGO’s in the state. The rebrand is guided by core values such as accessible, uplifting, supportive, inclusive, and collaborative.
The objective was to design a brand that was immediately accessible and clearly symbolized the brand's supportive mission and Florida connection. The identity needed to be powerfully inclusive, welcoming all families, while its structure had to feel collaborative, signifying partnership.
The challenge was encapsulating this commitment and financial assistance into a single, memorable and effective emblem, ensuring the new visual language felt both reliable and welcoming.
Type & Color
NGO Rebrand
Brand Identity
Type & Color
Logo Mark & Lockup
Logo Variations
