This project's overall objective is to design a cohesive corporate identity starting with only two words. The design approach required maintaining strict visual brand consistency across multiple weekly deliverables while keeping target student and educator audiences front of mind.

The challenge was that I received no other information besides the brand's name. While it was helpful to have the industry narrowed down to biking, I still had to brainstorm and come up with the brand strategy, its core attributes, and its product. in balancing tight weekly production schedules without sacrificing high-quality content, ensuring every carousel and reel felt both professionally polished and immediately engaging.